I met yesterday with a colleague and got chatting about the need for collateral to succeed. I couldn't remember ever seeing Google collateral and neither could he.
Today while searching for something else I happened across this photo of a Google booth at a hosting event last year. I don't see any collateral, do you?
There are Lava Lamps though. Just the right amount.
Is Sales Becoming Marketing Technical Support?
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Sales used to be the primary conduit for the customer to learn about a product or solution. There were essentially no other channels. A few brochures and whi...

